Rightmove Results Presentation Deck

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February 2022

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#1Full Year Results for the year ended 31 December 2021 rightmove find your happy htmove ind your happy#21. FY 2021 Highlights 2. Financials Alison Dolan, CFO 3. Housing Market update Peter Brooks-Johnson, CEO 4. Strategic update Peter Brooks-Johnson, CEO 5. Outlook 6. Appendix KBOROUGH E rightmove rightmove#3FY 2021 Highlights rightmove X- SER/STAS PR PDP NBS#44 Key Performance Indicators: Growth since 2019 Revenue: 5% Revenue up to £304.9m (2019: £289.3m; 2020: £205.7m) Cash returned: £238.8m (2019: £148.5m; 2020: £30.1m) Underlying Profit¹: 5% Underlying Operating profit £231.0m (2019: £219.7m 2020: £137.5m) Dividend: 7.8p Dividend per ordinary share (2019: 2.8p. No final dividend; 2020: 4.5p. No interim dividend) Underlying EPS²: 7% Underlying EPS 21.8p (2019: 20.3p; 2020: 12.8p) Advertisers ³: 18,969 (31 Dec 2019: 19,809 31 Dec 2020: 19,197) down 1% year on year 1. Underlying operating profit is operating profit before share based payments charges and related national insurance 2. Underlying EPS is underlying profit (profit before share-based payments charges including the related National Insurance and appropriate tax adjustments), divided by the weighted average number of ordinary shares in issue for the period 3. For Agency and New Homes customers 4. Source: Google Analytics ARPA³: 9% ARPA up to £1,189 (2019: £1,088; 2020: £778) Site traffic4: 18.3bn Time in minutes spent on site; (2019: 12.1bn; 2020: 15.9bn) up 15% year on year rightmove#55 Making home moving in the UK easier More of the home moving journey made possible with Rightmove... From search to view 400,000 video viewings and 344,000 physical viewing appointments requested online Innovation across lettings Two new-to-market landlord insurance products launched. Next generation tenant referencing and tenancy progression launching Q1 2022 Giving more confidence earlier in the purchase process Four times as many Mortgages in Principle issued in 2021 over 2020 Making the process more efficient by being more digital The UK's property platform with digital marketing solutions and insight offering unparalleled ROI The place home-hunters turn to and return to first Extending the mobile lead Continued investment in mobile led to a 22% increase in active app users Investing in the brand 84% of visits to Rightmove come direct Helping our customers to... Grow their market share Record upgrades to Optimiser 2020 Market more effectively Three new next gen product launched in 2021 increasing product performance. For example, Native Search ads perform five times better than location only display advertising Stay compliant, efficiently 24,000 views of our webinar series. New CPD certified content added rightmove#6Financials Alison Dolan, CFO rightmove RBOROU#77 £ millions Revenue exceeds £300m; record Agency ARPA growth 325 300 275 250 225 200 175 150 125 100 75 50 25 0 267.8 2018 Source: Rightmove 289.3 2019 205.7 2020 Agency New Homes Breadth 304.9 2021 320 300 280 260 240 220 200 289.3 2019 Total 15.3 (5.5) Agency New Homes 5.8 Breadth 304.9 2021 Total rightmove#88 Revenue growth driven by upgrades and product adoption Agency Product Revenue Indexed to 2019 130% 120% 110% 100% 90% 80% 70% 60% 50% 130% 120% 110% New Homes Product Revenue Indexed to 2019 100% 90% 80% 70% 60% 50% 109% Top of Funnel Branding Source: Rightmove 64% 126% Incentives Vendor Leads 92% Coming Soon 113% Closing 117% Active Selling Revenue growth has been driven by: Package upgrades, particularly to Optimiser 2020 and a la carte product purchase • Vendor Lead products particularly popular as customers seek to target new sellers • New Homes product and pricing growth helped by launch of new products, offset by reduction in discretionary marketing rightmove#99 ARPA growth £ Record overall ARPA growth of £101 ARPA growth over the two halves¹ 100 80 60 40 20 0 £ per office/development per year 2017 1,400 1,300 1,200 6 month trailing monthly ARPA¹ 1,100 1,000 Agency 900 2018 2019 H1 ARPA Growth contribution Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 OF Jul-19 OF MIN Aug-19 Sep-19 2021 OF FOO Oct-19 OF MON Nov-19 of you 0 der Dec-19 Jan-20 00 903 2017 Feb-20 Co now H2 ARPA Growth contribution Mar-20 06790 Oct-20 OG MON Nov-20 00-350 Dec-20 New Homes New Homes 2018 Feder Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Agency 1: For Agency and New Homes customers. 2021 is growth vs 2019 Source: Rightmove 2019 •Total 2021 Oct-21 Nov-21 Dec-21 ● ● ● Record Agency ARPA growth of £120, 12% increase on 2019 to £1,155 Growth driven by customers continuing to upgrade package and to increase product spend as well as successful pricing actions New Homes ARPA up 2% vs 2019 to £1,367... with new products driving growth Six-month trailing ARPA growing consistently throughout the year Record H2 ARPA growth for Agency and New Homes provide strong starting position for 2022 rightmove#10£ millions 10 Costs¹ 75 70 65 60 55 50 69.6 2019 5.6 People related Underlying cost increase of £6.7m 0.9 0.4 Media costs Software & Licences (1.0) General & admin 0.8 D&A 76.3 2021 Costs are excluding IFRS2 charges and related national insurance (£4.9m in 2021) and net Finance costs (£0.5m in 2021) Source: Rightmove ● ● Since 2019, operating costs have increased by £6.7m £4m of this increase is new headcount and salary increases in Product Development ● The remaining £2.7m is a mix of Rightmove Landlord & Tenant Services and increased Technology spend... • ...offset by ongoing savings in G&A as people have continued to work from home • Costs weighted in H2 due to timing of recruitment and Marketing spend Adjusted underlying operating margin at 75% rightmove#1111 Cash bridge £ millions 250 200 150 100 50 0 96.7 Cash FY 2020 236.8 Decrease in cash of £48.7m (41.6) Cash Tax generation payments (175.6) Share buybacks (incl costs) (64.4) (3.9) Dividends Other 48.0 Cash FY 2021 (1) cash from operating activities as a proportion of operating profit Source: Rightmove. Cash includes money market deposits. • Cash generated from operating activities of £237m (2020:£141m) ● ● Operating cash conversion(¹) of 105% (2020:105%) Closing cash of £48.0m (31 Dec 2020: £96.7 m) Lower cash balance reflects resumption of dividends and share buybacks Long term capital returns policy unchanged rightmove#1212 Profit & Loss Revenue Other income (one-off provision release) Operating costs (exc. share-based incentives and related NI) Underlying Operating Profit Underlying operating margin Exclude one-off provision release Adjusted Operating Profit (exc. share- based payments and provision release) Adjusted underlying operating margin Share-based payments (charge)/credit Provision release Operating profit Operating Margin Net financial expense Profit before tax Income tax expense Profit for the year Underlying EPS Source: Rightmove 12 months ended 31 December 2021 £m 304.9 2.4 (76.3) 231.0 76% (2.4) 228.6 75% (4.9) 2.4 226.1 74% (0.5) 225.6 (42.5) 183.1 21.8 12 months ended 31 December 2020 £m 205.7 (68.2) 137.5 67% 137.5 67% (2.4) 135.1 66% (0.3) 134.8 (25.0) 109.8 12.8 12 months ended 31 December 2019 £m 289.3 (69.6) 219.7 76% 219.7 76% (6.0) 213.7 74% (0.1) 213.6 (40.5) 173.1 20.3#1313 Environmental targets-much progress Verified Science-based targets Summary: Running Ahead 25% of convert car fleet to ULEV 2022: done 75% by 2025 100% by 2028 Convert to all-electric vehicles Reduce office carbon emissions by 10% by December 2022 Reduce the carbon footprint of the data centres by 10% in three years from 2019 Reduce water consumption by 10% in next three years 50% of waste to be recycled by 2022 Reduce business travel Remain carbon neutral ✓. 2030 for All-EV 56% achieved a year ahead of target 40% achieved a year ahead of target. Two of the three data centres run on entirely renewable energy 33% reduction a year ahead of target 50% achieved a year ahead of target Staff working from home 3 days/week Plans for Net Zero by 2040 ● ● We have set Environmental targets consistent with 1.5° SBTI validation date September 2022 TCFD Framework adopted for 2021 reporting Net Zero emissions set to be achieved by 2040#14Housing market update Peter Brooks-Johnson, CEO rightmove#1515 A strong year for transactions, house prices and commissions Housing transactions¹ and HPI² 2007-2021 (UK) Transactions, '000 ● 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 1,614 900 858 Source: 1.HMRC 2. Rightmove 886 885 932 1,074 1,219 2007 2008 2009 2010 2011 2012 2013 2014 1,230 2015 1,235 2016 1,220 2017 1,192 2018 1,177 1,045 2019 2020 1,478 2021 £360k £320k £280k £240k £200k £160k £120k £80k £40k £0k Record number of transactions since 2007 With transactions up 26% and house prices up 14% compared to 2019, customer commission pool has notably increased January 2022 transaction numbers 3% above January 2020 and 9% above January 2019 Average Asking Price rightmove#1616 A positive start to 2022 Demand, Sales Agreed and Time on Market¹ vs 2019/2020 180% 160% 140% 120% 100% 80% 60% 40% 20% 0% 04/10/2021 80% 60% 40% 20% 0% 04/10/2021 11/10/2021 18/10/2021 Source 1: Rightmove 25/10/2021 11/10/2021 18/10/2021 01/11/2021 New Listings and Available 120% 100% Unique Demand 08/11/2021 25/10/2021 15/11/2021 01/11/2021 08/11/2021 22/11/2021 New Listings 15/11/2021 29/11/2021 Sales Agreed 06/12/2021 Stock¹ vs 22/11/2021 29/11/2021 13/12/2021 2019/2020 06/12/2021 13/12/2021 10/01/2022 17/01/2022 10/01/2022 31/01/2022 17/01/2022 24/01/2022 Avg Time on Market 07/02/2022 24/01/2022 07/02/2022 Available Stock 31/01/2022 14/02/2022 14/02/2022 • Increased efficiency in the market throughout 2021, with a higher proportion of homes marketed selling, and quicker (39 days vs 72 days in 2019) • 10% more people sending valuation requests via our vendor lead products ● Demand remains strong and expected to continue into H1 • Available stock and new listings remain low but market remains efficient rightmove#17Strategic update Peter Brooks-Johnson, CEO rightmove a rightmove#1818 Record engagement across all measures Market Share of property portals¹ 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Time, Billions of Minutes 286H2O6 + NO 20 18 16 14 12 Jan-19 10 1 I 1 1 Traffic² I I I T Comscore methodology change Mar-19 Jul-19 May-19 Rightmove 12.1 2019 Sep-19 Nov-19 -Zoopla Jan-20 Mar-20 May-20 15.9 Jul-20 Prime Location 2020 Time Sep-20 Nov-20 Jan-21 Mar-21 May-21 OnTheMarket 18.3 2021 Jul-21 Sep-21 Nov-21 Boomin 5.0 1700 N N W WA AG O5OSOSOSOSO 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 Visits, Billions Visits Source 1: Comscore MMX® Desktop only + Comscore Mobile Metrix® Mobile Web & App, Total Minutes, Custom-defined list of Rightmove Sites, ZOOPLA.CO.UK, PRIMELOCATION.COM, ONTHEMARKET.COM, BOOMIN.COM, January 2019 - December 2021, United Kingdom Source 2: Google Analytics & Rightmove ● ● ● Millions Engagement up 15% year on year; 18.3 billion minutes spent on Rightmove Over 2.5 billion visits, up 18% year on year A record 65 million leads sent to customers, a YoY increase of 27% Rightmove is the only place to find virtually the whole of the UK property market in one place Leads² 70 60 50 40 30 20 10 0 40.5 2019 51.6 2020 65.3 2021#1919 Record retention in Agency whilst New Homes impacted as demand outstripped supply Agency and New Homes¹ 20,000 16,000 12,000 8,000 4,000 0 95% 90% Agency Retention¹ 85% 80% 75% 16,347 70% 3,462 Source: 1. Rightmove 2019 85% 2019 15,922 3,275 2020 Agency New Homes 87% 2020 16,110 2,859 2021 91% 2021 100% 80% 60% 40% 20% ● 0% ● Rightmove Agency stock penetration¹ ● Increased Agency numbers of 188 Record Agency retention driven by lowest number of leavers since 2014 Joiners impacted by low available stock making it hard to start out as a new entrant • New Homes customer numbers continue to be impacted by strong demand Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 0 m 00 Aug-20 Aug-20 Sep-20 oz dos 07-100 Oct-20 Nov-20 Dec-20 Jan-21 vo ve Feb-21 Mar-21 yo nay Apr-21 May-21 YO M Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21#2020 Revenue growth from digital marketing solutions will be boosted by digitising more of the transaction Digitising more of the transaction Digital marketing solutions which agents use to find and win vendors Digital marketing which helps customers find buyers Reducing customer operating costs with tools, data and services increases the potential spend on marketing solutions rightmove#2121 Launching a formal qualification to support our customers Data Protection Foundation course Advanced course Online learning for agents rightmove GDPR Accredited GDPR course for property professionals While securing data is a company obligation, employees within a company are responsible for securing that data. The ICO expects companies to have internal policies and to discipline staff who break those rules. When the ICO investigates a data breach they routinely ask which policies were violated and what sanctions have been taken against the people who broke them. ● In 2021, Rightmove's training platform had over 1m views and delivered 95 webinars, viewed nearly 24,000 times by property professionals. Topics ranged from 'anti-money laundering', 'understanding Capital Gains Tax' to '15 marketing ideas you'll wish you'd known sooner'. ● • Customer demand for more formal courses is growing and many agents believe formal qualifications help them increase their competitive position in the local market and operate more efficiently Formal education programme leading to NVQ Level 3 certificate launching in 2022 ● • The qualification will consist of a mixture of on-demand learning and live tutorials with independently adjudicated examinations rightmove#22Products that generate value to our customers Click-throughs sent to agents' websites v 2019 Vendor leads vs 2019 Instructions 300 200 100 100 2019 0 100 2019 Total Product units vs Instructions 22 Source: Rightmove 0 1-5 129 6-10 2020 117 2020 11-15 16-20 Units of Product per month 195 2021 140 2021 21-25 25+ ● ● ● ● Top of Funnel Branding products such as Featured Agent and Sold by Me, increases 'share of voice', in turn helping our customers 'stand out' and win more instructions Sold by Me, launched in Nov-19, is now used by 1 in 4 customers and delivered a record 1 million click-throughs to agents' websites Vendor lead products, such as Local Valuation Alert and RM Discover, delivered a record number of leads to agents to win new instructions To help with the demand we increased the inventory of our lead generation products by +23% rightmove#2323 Next Generation marketing solutions drive future growth 3 Product as a feature Designing a product as a useful consumer feature seamlessly integrated into the site significantly increases consumer engagement and effectiveness Smart Targeting Using first party data to show the right product at the right time to the right consumer increases product effectiveness and extends available inventory Customer need centricity Identifying and serving specific needs of customers and more tightly defined customer groups increases customer value First party attribution Value measurement which doesn't rely on third party data, ready for future data privacy legislation Friction free product activation The ability to solve customers' problems faster leads to greater product uptake, particularly from those customers with more sophisticated marketing departments Automatic advert creation Reusing assets we already hold reduces effort and improves efficiency for customers Sold by me • Vendor lead generation product • Launched Q4 2019 • Revenue run rate £13m Advanced Development Listing • New Homes Development cross sell product Launched Q1 2021 • Revenue run rate £8m ● n Built for Renters • Specific listing for build to rent properties • Launched Q3 2021 • Revenue run rate £4m Native Search Adverts • New Homes Development targeted leads product Launched Q4 2021 • Revenue run rate over £1m ● New agent promotion product • Vendor lead generation product • Launching Q3 2022#2424 Realising the opportunity - Optimiser 2020 growth Optimiser package¹ 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 2016 £21 Essential 2017 Source: 1. Rightmove 2018 ||| 2020 ARPA growth after 1 year on package¹ 2019 ■Optimiser 15 ■Optimiser 20 £30 Enhanced £93 2021 Optimiser 2020 ● ● ● Growth in the premium Optimiser 2020 package continued throughout the year with over 1,400 upgrades in 2021 at an average uplift of just over £300 38% of upgrades coming from Essential and Enhanced packages Optimiser 2020 customers increase their spend by twice as much as other customers after their first year • Optimiser 2015 will be retired during 2022 with customers encouraged to upgrade to Optimiser Source of Optimiser 2020 Upgrades¹ 62% 11% 27% Essential Enhanced Optimiser 15 rightmove#25Realising the opportunity - encouraging more Essential customers on to the product ladder Spend on product First Month £40 Essential 6,000 5,000 4,000 3,000 2,000 1,000 0 Customer Numbers £110 25 Source: Rightmove Spend before upgrading Essential £890 £970 First Month Spend before upgrading Enhanced Enhanced £2,100 First Month Optimiser 2020 Optimiser 20 Optimiser 15 Optimiser ● Once our customers start engaging with products they are much more likely to continue spending beyond their commitment Two thirds of customers upgrade to a higher package after investing in product The average "trigger spend" for customers to upgrade to the next package is c£80 beyond their first month spend • Demonstrating the value of products to Essential customers is the largest multi- year opportunity in the current product ladder rightmove#2626 Increasing buyer confidence through digitisation and innovation rightmove Back Rightmove 2021 Lender 30 min Great! It looks like we can help. You can use our online service to submit your DIP application with lender. It's all subject to the information you share over the next 30-40 minutes. Rightmove 2022 Lender Let's get started Start application → Check we can help. Approval Reservation 30 min Fill in application 1 min Soft credit check > 1 min Download Decision in Principle Visit to Rightmove Interaction with Mortgage tooling Lead to Lender partner MiP ● Giving potential buyers' financial certainty earlier in their journey will result in less wasted time and fewer delays, benefitting agents and sellers Focus on "the top of the funnel" in 2021 • Mortgage in Principle (MIP) completions are up nearly four times compared to 2020 New mortgage homepage with helpful guides and content ● Whilst small numbers, mortgage reservations have nearly doubled 2022 focus on the next stage in the process: Aim to increase "MiP complete rate" A personalised, lender backed MiP on Rightmove in H1 2022 ● Conversion rate vs 2020: 37% ▲ 51% ▲42% rightmove#2727 Strategic progress on digital renting journey onlin exponun Search rightmove Here is your requested online viewing. We hope you enjoy it! This will expire on Monday 27th April Be the first to know more details about this property About the property About the move I am ming with Enquire About you that myyye the perty in of orary which Your viewing availability Posta & SAM 12P View SAM-12PM O Two new-to-market landlord protection insurance products launched in Q4 2021 Faster and more accurate referencing launching Q1 2022 including more efficient next generation open banking. S O d ● ● ● I ■ Reference rightmove ■ Your application I John Dow 07712206965 [email protected] Your reference with Foxton £ Please complete the following sections Your profile Your informations and preferences Right to rent Your nationality or immigration status ⒸISMIN Your finances Your employment, benefits and credit history Your tenancy Your addresses for the last 3 years O Credit & Legal history Ⓒ Edit Fortons > Agent benefits: > Review application > Tenancy Overview - 12 Southwell Gardens Spor A Daca 3. A TE Contract Tenancy Progression Branding Hang D Qurantes Landor Contractual agreement Custom da Fac Ⓒomp Integrated lead to move-in workflow Moy Reduction in data duplication All digital interaction Move in Tenancy progression workflow entering first phase in H1, covering: offer; referencing; digital rental contract; holding deposit monies and legally mandated tenant information documents Good news: Your reference has been approved Get set for moving day by sorting your insurance, energy and broadband today CONTENTS INSURANCE Peace of mind from just £12.50 a month Designed for renters, powered by Paymentshield Sort within minutes ■ Reduction in administration Automatic compliance with tenant information requirements Tenant benefits: Accidental damage tenant liability induded No amendment or cancellation fees rightmove#28Outlook rightmove#2929 Outlook Rightmove's network effects continue to position us at the heart of the UK property market ● Strong momentum in ARPA growth in the second half of 2021 flowing into 2022 as customers choose to spend more on products Customer numbers in H1 to follow similar pattern to 2021 • Continued innovation in marketing products and digitising more of the transaction The Board has confidence in Rightmove's performance in 2022 and beyond rightmove#30Appendix rightmove#3131 Balance Sheet Property, plant and equipment Intangible assets Deferred tax assets Total non-current assets Trade and other receivables Contract assets Income tax receivable Cash and money market deposits Total current assets Trade and other payables Contract liabilities Lease liabilities Income tax payable Deferred tax liabilities Provisions Total liabilities Net assets Source: Rightmove As at 31 December 2021 £m 12.0 21.1 2.1 35.2 23.1 0.1 1.1 48.0 72.3 (22.8) (2.6) (11.0) (0.6) (37.0) 70.5 As at 31 December 2020 £m 13.9 22.1 2.8 38.8 23.4 0.3 1.2 96.7 121.6 (18.9) (1.6) (12.3) (0.9) (3.6) (37.3) 123.1 As at 31 December 2019 £m 12.8 21.9 2.7 37.4 24.0 0.4 36.3 60.7 (19.5) (2.1) (12.2) (18.9) (0.9) (3.2) (56.8) 41.3#3232 Capital Structure Share capital In issue at 1 January Purchase and cancellation of own shares Total issued share capital Shares held in Treasury Voting rights share capital Own shares held by the EBT/SIP Issued ordinary shares less shares held by Treasury/SIP/EBT Weighted average number of shares Number of shares brought forward Less own shares held by Treasury Effect of share buybacks Effect of shares purchased Effect of share-based incentives exercised Number of shares used in basic EPS calculation Dilutive impact of share-based incentives outstanding Number of shares used in diluted EPS calculation Source: Rightmove FY 2021 m 886.4 (26.7) 859.7 (12.5) 847.2 (1.9) 845.3 884.2 (13.3) (12.6) 0.5 858.8 1.5 860.3 FY 2020 m 891.4 (5.0) 886.4 (13.4) 873.0 (2.2) 870.8 888.4 (13.4) (4.3) 0.5 871.2 2.5 873.7 rightmove#3333 Key performance indicators Period end membership - Agency branches - New Home developments Total Growth Average monthly revenue per advertiser (£) - Agency - New Home developments Total¹ Growth Retention rate - Agency (% of agents at start still listing at end of period) - New Home developments (monthly churn rate) FY 2017 879 1,201 17,626 17,328 16,347 15,922 16,110 2,801 3,126 3,462 3,275 2,859 19,197 18,969 20,427 20,454 19,809 +2% -3% -3% -1% 922 FY FY 2018 2019 +10% 953 1,035 1,323 1,343 1,005 1,088 +9% 89% 88% 6.7% 4.2% 85% FY FY 2020 2021 1,155 1,003 1,367 778 1,189 +8% -28% +53% 4.1% Source Rightmove 1.ARPA is calculated as revenue from Agency and New Homes advertisers in a given month divided by the total number of advertisers during the month, measured as a monthly average across the year. To the extent RLTS revenue relates to a common Rightmove Agency customer it has been included in the calculation of both Agency ARPA and total ARPA. 730 87% 91% 7.3% 4.7% rightmove#3434 Distribution of independent agent spend Percentage of Independent Estate Agency Offices Source: Rightmove £1000/m+ 75% 67% Total spend per month £1500/m+ 40% 31% Jan-10 Jan-14 Jan-21 -Jan-22 rightmove#3535 Revenue by business segment 16% Source: Rightmove 10% FY 2021 Percentage of revenue 74% Agency 19% New Homes 8% FY 2019 Percentage of revenue Other 73% rightmove

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